Thursday, October 28, 2010

FInal Media Pitch

Cache Valley Radio Group
Les Patterson
801 W. 200 N.
PO Box 3369
Logan, UT 84323
435-792-1319 Office
435-994-9296 Mobile
les@cvradio.com

Subject: CVAIA helps citizens gain financial independence through understanding passive income.


Dear Les,

As a personal Cache Valley Radio Group supporter, I appreciate the fact that you broadcast a mixture of information, public affairs, and fine arts programming. Many Cache Valley residents listen to your broadcast because they know UPR keeps them informed on current resources available to them.

I want to inform you of a free financial-guidance club available locally in Cache Valley, called The Cache Valley Area Investors Association (CVAIA). I know this club will be beneficial to your demographic of listeners.

CVAIA is dedicated to helping residents increase their passive income -- an income they do not have to work for -- and decrease expenses. The goal is to help people become financially independent within ten years.

Passive income is the income you earn when you are not doing anything to earn it. It is research done in advance that enables a flow of income, without an equal ratio of work performed to receive the income. Passive income can be thought of as investments.

The club meets every first and third Thursday of each month at 7:00 p.m. On the first Thursday the club meets in the Chamber of Commerce Building, 161 N. Main St. in Logan. The third Thursday is held at a local restaurant where a guest speaker will address the group.

We believe that if people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes this possible. Cache Valley Area Investors Association teaches people how to increase passive income.

For more information please visit www.cvaia.com

I would love to establish a time to meet and discuss the benefits of CVAIA in more detail. Would Tuesday, Oct. 26 at 10:00 work for your schedule? Please call or email me with any immediate questions and let me know if the 26th works for you.

Sincerely,

Kayla Hall
Cache Valley Area Investors Association
Public Relations Specialist
Kayla.hall@avaia.com
www.cvaia.com

1 comment:

  1. Kayla,

    I like your beginning paragraph. It makes you seem more credible, because you listen to the station.

    For your second paragraph, you could cut out the part that says, "I want to inform you of a free financial-guidance club locally in Cache Valley." You don't really need to say why you're writing to him; I think he'll get the general idea from the second paragraph anyway. I'd keep the financial guidance club, and either Cache Valley or local (if you say both it could sound redundant).

    I like your third paragraph, but I would add a little bit more information about what passive income is.

    I think you're going for the boilerplate with the second to last paragraph, but I would make it a little bit more clear that it IS a boiler plate.

    My last suggestion is to include the website somewhere in the e-mail. You could say, "For more info visit...". It probably would go well between the second to last and last paragraphs.

    You did an awesome job writing this, and I think your length is just fine.I hope this helps! See you in class. :)

    -Tessa

    P.S. Make sure you write Les's company in his contact info, too. :)

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