Draft Speech/Presentation Assignment

Outline:

Beginning emotionally charging video

Kayla opens talking about sponsor appeal and problem

Erika talks about solution and capabilties

Tessa will close talking about budget and conclusion

Online JCOM: Twitter Readings

After reading ...
www.hubspot.com/Default.aspxapp=LeadgenDownload&shortpath=docs/HowToUseTwitterForBusiness.pdf
I feel like I can take on the world of twitter! I have always heard that twitter can help companies and improve your job opportunities but as I used it (incorrectly) I was not seeing how that would be possible. After reading this PDF I have discovered the proper use of Twitter. The first mistake I made was not establishing my profile before I added people as friends. If I would have filled out the profile information then I would be added to the twitter location search and people who I follow would be able to see my interests and decide to add me or not.

I never knew I could send a direct message to people just by writing D KaylaEntLLC (the twitter handle, aka username). I never know it didn’t look good if you were following TONS of people and a lot of people aren’t following you.

The best way to increase your followers is to Tweet things people are interested in. “You are what you tweet.”

Use hashtags to help start and follow a particular topic.

I recommend everyone interested in Twitter read this. Thanks Shane!

Kayla

Draft Position Paper

Tessa Karrington
Erika Rasmussen
Kayla Hall
Position Paper

As leader of the Quick-Service Restaurant industry, Burger Planet has served 52 billion customers and counting. Burger Planet has almost 9,000 franchises in every state and 17 countries. At the same time, in the past two years research has shown that sales to Burger Planet’s base customer, women in their 30s and 40s, have decreased.

Today more than ever, women are more conscious of their body image. In order to do maintain a healthy lifestyle and satisfy this desire, women often seek a healthier diet. According to helpguide.org, living a healthy lifestyle depends on eating plant-based foods and whole grains, while cutting back on protein and caffeine. Burger Planet’s current menu items do not meet these standards. In a Pew Research Center study, only 35 percent of women eat fast food weekly compared to 47 percent of men.

To affect women, we researched to find who influences women and how we can use that person to our advantage. We found that Opal Whitcomb, the talk show hostess of Opal Speaks, is known for her immense credibility with middle-aged women who followed her personal travails of striving to lose weight. With the help of Jayne Petersen, a fitness guru, Whitcomb was able to lose 75 pound. This was an accomplishment no other fitness guru was able to achieve with Whitcomb. Because Petersen’s success, women around the world now look to Petersen as a credible health icon. We believe that an affordable, but highly esteemed person like Petersen, or someone similar to Petersen, would be an ideal Burger Planets spokesperson.

According to this research, it is evident that we must appeal to middle-aged women. Incorporating a new line of healthy food and a trusted fitness icon as our spokesperson would be beneficial to Burger Planet. Doing this would increase sales and improve our image as a better option for eating out. Not only will this increase sales to our clientele of women, but it will also encourage women to bring their families to our restaurants.

We believe that our goal to become a healthy food option can be accomplished in two years. First, we need to establish a credible line of healthy food, followed by a trustworthy spokesperson. After applying these output objectives, the impact objectives that will follow include: increase awareness of our healthy menu and new spokesperson to 60 percent of women, cause 40 percent of women to view it as a healthy-option restaurant, and gain a 30 percent increase in women customers ages 30 to 50.

It is essential for Burger Planet to attract women. Besides the fact that women want healthy food for themselves, they also want healthy food for their families. If Burger Planet offers a new line of food including items with fewer calories and low-carb options, as well as utilizes a positive fitness icon as our spokesperson, we can improve our image as a healthy quick-service restaurant. Doing so will allow us to gain back our base customer and enhance our company as a whole.

Online JCOM Photoshop Assignment 5

This is an engagement picture of my husband and I. Although the colors are already really bright, I wanted to make the colors even brighter.

Final picture (above)

1. I used hue/saturation to make the blues in our shirts and the greens in the tree come out. I raised the saturation a little on both.
2. The wood piece we are sitting on had green that was brought out when I did the green saturation so I erased the top layer so that the orignial layer would show through the true brown color.
3. I used the clone stamp to make Tyson's sun glasses disapear.
4. I used the burn tool to make the outside of the picture have a darker hue.

Original picture (above)

Final Picture
Necklace I put around my neck

Origninal picture

This photo is of my dear friend Buck Dopp, (Buck judged me when I won Miss Utah) my lovely hubsand Tyson, and myself.

1. I didn’t like how red my face was so that was and I wanted to do other touches to make the photo look better. In photoshop I went to image, adjustments, hue/saturation. I clicked on red and then lowered the saturation to -21.

2. I wanted to make the three of us stick out above the crowd so I made two layers of the picture. On the top layer I went to fliter, blur, gaussian blur and I chose 2.0 pixels of blur. On that same layer I esrased us three so that the original image would show through.

3. I wanted to fill my hair in because it looked too thin so I used the clone tool. I went to clon stamp and then filled in my hair.

4. I wanted to be wearing a necklace so I googled a necklace image. The necklace had a black background so I used the magic wand and selected the balck areas and erased them. I then click Control T and held down the shift button to make the image smaller. I tilted the image to fit around my neck and then I erased the parts that were supposed to be behind my hair.

Online JCOM Photoshop Assignment 4