Press Release 2: Image Building

PRESS RELEASE

FOR IMMIDEATE RELEASE

Burger Planet
52 Winchester Ave.
Milwaukee, WI 53201
262-578-9845

Quick-Service Restaurant Changes Menu
Burger Planet is adding a new healthy food item

MILWAUKEE- Burger Planet has enhanced their menu this year by adding healthy options. Customers can continue to order food from the original menu as well as order new lower-carb items.

"Burger Planet cares about its customers,” CEO of Burger Planet, James E. Muellenbach III, said. “For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.”

Burger Planet draws customers with its burgers, fries and soda, and is continuing to adhere to what their customers want by keeping the original menu items and welcoming new ones.

Jayne Petersen, a personal trainer and dietitian, is also a new addition to Burger Planet as their new spokesperson. Petersen is fitness guru to many stars, CEO of a fitness and health enterprise, Looking Glass, Inc., and author of a bestseller “Looking Good in a Leotard.” Petersen is well-known for her success in helping Opal Whitcomb lose 75 pounds.

Petersen is developing a new adult Burger Planet Smiley Meal, which will include an ankle weight, white meat chicken entrée and a fruit package. She is working with Burger Planet chefs to ensure new menu items are as healthy as possible. Petersen, accompanied by Burger Planet’s mascot, Corny the Clown, will also do health-conscious appearances throughout the year at Burger Planet franchises and shopping malls around the country.

At the appearances, Petersen will list the healthy options Burger Planet is now offering, such as chicken filled lettuce wraps, fruit and gourmet salads. Customers can also ask to remove the bread or mayo to reduce calories.

Burger Planet will still offer the classic menu items customers still love. The Saturn with onion rings layered on top, the Venus with mushrooms and Swiss cheese, the half-size Mercury burger and the Hemisphere French Fries will all stay. Burger Planet now has a balanced menu with many available options.

"I emphasize a message of moderation,” Jayne Petersen said. “Women can have a burger and fries now and then as long as they are active. Try some of Burger Planet's exciting new menu choices, such as the fruit packages."

Petersen will be at the Burger Planet franchise in Times Square for the kick-off ceremony May 12. In June and July Petersen and Corny the Clown will be traveling around the country providing nutritional packets and advice for consumers. In June they will visit 12 Burger Planets and in July they will visit seven shopping malls starting with the Mall of America in Minnesota.

Burger Planet was started by James E. Muellenbach I, in a shack in Indianapolis. The company is now the largest quick-service restaurant. Burger Planet has almost 9,000 franchises, serves over 52 billion customers and employees over 48,000 people.

Meida Contact: Kayla Hall

Public Relations Assistant Account Executive

Kayla.hall@prforyou.com

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